I wanted my personal branding to reflect a bit of my personality while still looking refined. I chose a mint and black color theme as green is my favourite color and I prefer dark themed websites. The dark theme draws the eyes to key points on the page is less harsh on the eyes, especially at night.

I wanted a playful logo to reflect my sense of humor so I went with a sleeping cat, that will invoke imagery of my name in the viewer’s memory. The logo is simple and reversible, so it can be used on a dark or light background for a variety of digital and print touchpoints.